Post by nadinenadine on Mar 6, 2024 4:00:42 GMT
Organizing exclusive events or offering unique in-store experiences can attract customers from digital to physical. These initiatives, effectively promoted online, can create an emotional bond with the brand and encourage physical visits. Objective: to increase in-store visits of an independent bookshop, taking advantage of the creation of exclusive events that attract both regular customers and new visitors. Phase 1: Target identification and event creation What is the reason for the event? This is obviously the most important choice: the presentation of a book by a trendy author who can attract a wide audience, a periodic "book club" evening based on the trends of the publishing market or even poetry readings accompanied by acoustic music. In short, we could indulge ourselves with ideas.
Phase 2: Multi-channel promotion of the event Online promotion has now become essential to reach as many people as possible. An excellent idea could also be to create an email marketing campaign targeted at regular customers, offering them early booking or exclusive benefits, such as discounts on future purchases or free items. Use social media to build anticipation around the event, with posts Loan Phone Number List and stories that include teaser interviews with guests, book quizzes and countdowns. And also collaborate with local influencers or literary bloggers to amplify the reach of the event. Phase 3 - Integration of the Online-to-Offline experience How to bring the user into the store even before the event? For example, offering the possibility of booking a place at the event online, encouraging visits to the store to collect tickets and the purchase of the guest author's book with an exclusive discount.
Step 4 - Personalization of the In-store experience When we talk about Drive to store, let's remember that the customer or potential customer should be followed throughout the experiential phase . In fact, convincing him to go to the store does not mean he has converted him into a customer and converting him into a customer does not mean converting him into a regular customer. By personalizing your in-store experience we could certainly work on this aspect. Phase 5 - Post-event engagement Maintaining an open dialogue with customers with surveys or by inviting attendees to leave a review of the event on social media or on the bookstore's website can improve future events.
Phase 2: Multi-channel promotion of the event Online promotion has now become essential to reach as many people as possible. An excellent idea could also be to create an email marketing campaign targeted at regular customers, offering them early booking or exclusive benefits, such as discounts on future purchases or free items. Use social media to build anticipation around the event, with posts Loan Phone Number List and stories that include teaser interviews with guests, book quizzes and countdowns. And also collaborate with local influencers or literary bloggers to amplify the reach of the event. Phase 3 - Integration of the Online-to-Offline experience How to bring the user into the store even before the event? For example, offering the possibility of booking a place at the event online, encouraging visits to the store to collect tickets and the purchase of the guest author's book with an exclusive discount.
Step 4 - Personalization of the In-store experience When we talk about Drive to store, let's remember that the customer or potential customer should be followed throughout the experiential phase . In fact, convincing him to go to the store does not mean he has converted him into a customer and converting him into a customer does not mean converting him into a regular customer. By personalizing your in-store experience we could certainly work on this aspect. Phase 5 - Post-event engagement Maintaining an open dialogue with customers with surveys or by inviting attendees to leave a review of the event on social media or on the bookstore's website can improve future events.