Post by account_disabled on Mar 5, 2024 4:59:30 GMT
Have you ever wondered how your competitors drive traffic to their pages? Or how do they choose the focus of their digital campaigns? Now you can satisfy your marketing curiosity with Top Pages , an amazing new feature available only to paid users of Semrush Traffic Analytics . Is it worth its price? See for yourself: In this post you'll find some of the most valuable information you can get by analyzing your rivals' top pages. Note: The best landing pages are the pages that have received the most unique page views and unique visitor entries. 1. The approximate number of your competitor's customers Of all the top pages, you may be most interested in the ones that have "cart", "checkout", "trial" and "free trial" in their URLs.
Remember that users can reach these pages both internally Venezuela Phone Number and externally (with an abandoned cart notification, through browser autocomplete, or with a cart link that their friends or family have shared). For example, here is the Sephora funnel : we see the number of unique users who put something in their cart, got to the checkout and then confirmed the purchase. img-semblog 2. Maximum potential audience of your new product/service If you plan to launch a specific new product or test some parameters in an upcoming promotion, you should look at your rival's top pages that belong to a similar campaign. Maybe you can discover some techniques that you can apply to your business. How much traffic did it generate? Check out your top-performing competitor to get an idea of your maximum possible reach. Get some insights to determine whether your audience showed particular engagement with a certain website content.
You can see how many unique users have gone directly to the Hubspot blog and check out the most popular articles. img-semblog What traffic sources did you use to promote a similar product/service? By filtering historical data, you will see the results of each channel over time; this will allow you to determine your approximate investment in these channels. We have a real example of how Macy's generates traffic to the women's clothing section : img-semblog 3. Your competitors' best products/services Which pages of your rivals do you think generated the most traffic? Probably the ones that devoured a large part of the marketing budget and which contained the products/services that were initially most interesting for the target audience. Pay attention to the best pages that feature specific products or product categories of your competitor . Study the traffic sources your rival uses. You can then consider adding similar pages to your campaign or, conversely, focus on promoting the rest of your product range.
Remember that users can reach these pages both internally Venezuela Phone Number and externally (with an abandoned cart notification, through browser autocomplete, or with a cart link that their friends or family have shared). For example, here is the Sephora funnel : we see the number of unique users who put something in their cart, got to the checkout and then confirmed the purchase. img-semblog 2. Maximum potential audience of your new product/service If you plan to launch a specific new product or test some parameters in an upcoming promotion, you should look at your rival's top pages that belong to a similar campaign. Maybe you can discover some techniques that you can apply to your business. How much traffic did it generate? Check out your top-performing competitor to get an idea of your maximum possible reach. Get some insights to determine whether your audience showed particular engagement with a certain website content.
You can see how many unique users have gone directly to the Hubspot blog and check out the most popular articles. img-semblog What traffic sources did you use to promote a similar product/service? By filtering historical data, you will see the results of each channel over time; this will allow you to determine your approximate investment in these channels. We have a real example of how Macy's generates traffic to the women's clothing section : img-semblog 3. Your competitors' best products/services Which pages of your rivals do you think generated the most traffic? Probably the ones that devoured a large part of the marketing budget and which contained the products/services that were initially most interesting for the target audience. Pay attention to the best pages that feature specific products or product categories of your competitor . Study the traffic sources your rival uses. You can then consider adding similar pages to your campaign or, conversely, focus on promoting the rest of your product range.