Post by account_disabled on Jan 10, 2024 8:07:15 GMT
How to write a blog to be successful? Bet on SEO and promote on social media! A blog is the perfect place to combine SEO and social media strategies. Why? If we have built a certain popularity on Facebook, Instagram, etc., we will be able to notice traffic on our article immediately after publishing the post. In the case of SEO, as I have already written, you will have to wait a while for the effects. A graph showing the traffic on an article from one of our clients In the chart above, you can see a very large increase in article views. It was at this point that we posted the post to our social media (specifically Facebook). Further down the chart, you can see how organic traffic from Google increased as a result. Try to combine these two channels to reach your target group, because they work well together.
When blogging, it is worth combining SEO and social media strategies - these channels complement each other very well. What can you blog about? The simplest answer is – about what your target group reads. There is no point in writing about topics that no one is interested in (unless we do it for our own pleasure). How to find out what content our potential customers need? Keywords research, i.e. a Email List collection of phrases that people enter into the Google search engine, will be useful in this case. To gain this knowledge you will need to use free tools: Ubersuggest , Google keyword planner , Keywordtool . You can also use paid tools: Semrush , Senuto , Ahrefs . There are, of course, many more such programs, but they work practically in the same way. They differ in databases and additional functions. They work by entering our main phrase, e.g. laptop. and receiving all keywords that contain the word laptop: lenovo laptop, best laptop 2021, etc.
Based on the collected keywords, we should start planning our content (if we want to get traffic from the search engine). Where to get ideas for keyword phrases? About Exhausting the potential of a given niche If your business operates in a very small and specific niche, there is a chance that you have already exhausted all topics. For example, a store selling only air conditioners may have problems with further development of its blog section after writing 50 articles. However, for most companies, the potential for development is really great. Product analysis on the website It is worth visiting our product subpages to ask yourself what it is for? For example, as you probably guessed, you can plant flowers in pots.
When blogging, it is worth combining SEO and social media strategies - these channels complement each other very well. What can you blog about? The simplest answer is – about what your target group reads. There is no point in writing about topics that no one is interested in (unless we do it for our own pleasure). How to find out what content our potential customers need? Keywords research, i.e. a Email List collection of phrases that people enter into the Google search engine, will be useful in this case. To gain this knowledge you will need to use free tools: Ubersuggest , Google keyword planner , Keywordtool . You can also use paid tools: Semrush , Senuto , Ahrefs . There are, of course, many more such programs, but they work practically in the same way. They differ in databases and additional functions. They work by entering our main phrase, e.g. laptop. and receiving all keywords that contain the word laptop: lenovo laptop, best laptop 2021, etc.
Based on the collected keywords, we should start planning our content (if we want to get traffic from the search engine). Where to get ideas for keyword phrases? About Exhausting the potential of a given niche If your business operates in a very small and specific niche, there is a chance that you have already exhausted all topics. For example, a store selling only air conditioners may have problems with further development of its blog section after writing 50 articles. However, for most companies, the potential for development is really great. Product analysis on the website It is worth visiting our product subpages to ask yourself what it is for? For example, as you probably guessed, you can plant flowers in pots.