Post by account_disabled on Dec 23, 2023 11:07:53 GMT
Episode 7 of La Noche MD in Clubhouse , the room that organizes every Thursday to bring together the marketing and advertising industry, focused on innovation in marketing . Professionals such as Marcos F. Cardanha , Head of Digital & Transmedia at thinketers, attended this new installment ; Ekhi Mendibil , partner at AUPA!; Óscar Herráiz , Managing Director at dentsu X; the writer Francisco de Paula (Blue Jeans) ; Roberto Fara , Chief Creative Officer of Ogilvy; Ana Castro , Media & Connections Director Western Europe at The Coca-Cola Company; Daniel Godoy , former SWE Total Media Foods Manager at PepsiCo and Digital expert; Gaby Castellanos , CEO & Founder of socialphilia, and Jaime Bisbal , marketing director of BBVA. Majé López , dream manager and communication expert; Sergio Martín , RTVE journalist; and Javier Piedrahita , CEO and Founder of were in charge of moderating the session.
We're online at #Clubhouse ! Open to debate (with you) March 18, 2021 "Hunger sharpens the wit. And I believe that sales are innovation. Peter Drucker said that the company only has two Phone Number List functions: marketing and innovating ," Sergio Martín noted in his introduction. "We are trying to find new formulas," said Javier Piedrahita. «Technology was in the great spot that has revived Lola Flores. The spark, the big click, for the spot that has made the most noise ," Martín recalled about the "With a lot of accent" campaign , signed by Ogilvy and dentsu X. Roberto Fara revealed that what the industry has seen from Lola Flores has been "the tip of the iceberg, but not two months' work." “We work with a Behavioral Science team that has helped us detect spaces to grow and develop a communication platform ,” he stressed.
In media planning so that we all see a great idea, is there innovation? « Innovation is in all areas . We have worked in an absolutely exemplary way to ensure that the project was successful as it has been. This campaign was scheduled to launch last year, but COVID-19 stopped it,” said Óscar Herráiz. Regarding the exhibition “Las Estrellas del Camino” , launched that same week by Estrella Galicia and AUPA!, Ekhi Mendibil explained: “ Innovation projects require months of work , also due to the circumstances that affect such as the pandemic and Filomena. It was released yesterday, we wanted to close it well. It is a project in which Estrella Galicia wanted to relate the brand with a path, with a path as mythical as the one related to Galicia, such as the Camino de Santiago. We had the possibility of intervening within the path, painting murals... the French Way is the best known and we wanted to do an exhibition of murals with the urban artist Mon Devane, he had a very great capacity to portray people, who conveyed a lot with graffiti aesthetics.
We're online at #Clubhouse ! Open to debate (with you) March 18, 2021 "Hunger sharpens the wit. And I believe that sales are innovation. Peter Drucker said that the company only has two Phone Number List functions: marketing and innovating ," Sergio Martín noted in his introduction. "We are trying to find new formulas," said Javier Piedrahita. «Technology was in the great spot that has revived Lola Flores. The spark, the big click, for the spot that has made the most noise ," Martín recalled about the "With a lot of accent" campaign , signed by Ogilvy and dentsu X. Roberto Fara revealed that what the industry has seen from Lola Flores has been "the tip of the iceberg, but not two months' work." “We work with a Behavioral Science team that has helped us detect spaces to grow and develop a communication platform ,” he stressed.
In media planning so that we all see a great idea, is there innovation? « Innovation is in all areas . We have worked in an absolutely exemplary way to ensure that the project was successful as it has been. This campaign was scheduled to launch last year, but COVID-19 stopped it,” said Óscar Herráiz. Regarding the exhibition “Las Estrellas del Camino” , launched that same week by Estrella Galicia and AUPA!, Ekhi Mendibil explained: “ Innovation projects require months of work , also due to the circumstances that affect such as the pandemic and Filomena. It was released yesterday, we wanted to close it well. It is a project in which Estrella Galicia wanted to relate the brand with a path, with a path as mythical as the one related to Galicia, such as the Camino de Santiago. We had the possibility of intervening within the path, painting murals... the French Way is the best known and we wanted to do an exhibition of murals with the urban artist Mon Devane, he had a very great capacity to portray people, who conveyed a lot with graffiti aesthetics.