Post by account_disabled on Dec 21, 2023 4:45:15 GMT
Today we will look at the optimization of price comparators in a slightly different way. I'm going to show you some tips that can significantly improve your results and that absolutely anyone can try. You definitely don't have to be a programmer. image Source: memegenerator.net/instance/55127079 1) Fill in everything you can! Above all, Heureka is very positively evaluated when all the information about the e-shop is filled in. So look into the interface and fill in everything you see (yes, even ICQ). 2) Don't underestimate fulltext Some people focus on bidding within the product card and slightly underestimate setting bids for search. In my experience, the click-through volume from search is often more significant than from product cards.
image In the graph B2B Email List above, we can see an approximately 100% increase in sales on Zboží.cz after the change in the max. CPC for search. I would just add that this is not a seasonal effect, as sales from Heureka even fell in the given period. 3) Don't forget the delivery points Always fill in all your drop-off points and don't forget about the services of different delivery companies, for example Uloženka , etc., because they are also taken as drop-off points. A non-negligible part of users sort products by location , so don't worry about losing potential customers unnecessarily.
Remind yourself We can probably all agree that a positive evaluation of an e-shop is one of the most important things for success on price comparison sites. Having a request for a review in an email is therefore the minimum that every e-shop should do. Another interesting option is a phone call. After a week, for example, call your customer and ask him how satisfied he is with your services and ask him to fill out a rating. It's a bit more challenging, but a very effective way of getting ratings. In addition, you will learn valuable feedback from your customers. 5) Respond to reviews Thank, explain and advocate. For example, the carrier is to blame for many negative reviews, so why not emphasize it.
image In the graph B2B Email List above, we can see an approximately 100% increase in sales on Zboží.cz after the change in the max. CPC for search. I would just add that this is not a seasonal effect, as sales from Heureka even fell in the given period. 3) Don't forget the delivery points Always fill in all your drop-off points and don't forget about the services of different delivery companies, for example Uloženka , etc., because they are also taken as drop-off points. A non-negligible part of users sort products by location , so don't worry about losing potential customers unnecessarily.
Remind yourself We can probably all agree that a positive evaluation of an e-shop is one of the most important things for success on price comparison sites. Having a request for a review in an email is therefore the minimum that every e-shop should do. Another interesting option is a phone call. After a week, for example, call your customer and ask him how satisfied he is with your services and ask him to fill out a rating. It's a bit more challenging, but a very effective way of getting ratings. In addition, you will learn valuable feedback from your customers. 5) Respond to reviews Thank, explain and advocate. For example, the carrier is to blame for many negative reviews, so why not emphasize it.